The latest news that reads in the Tamil Film industry is about a personality called Mr.Vijay. distributors seem to be really upset over this guy plainly cause his movies for the past 4 years, with the exception of Pokkiri seem to have sunken without a trace at the BO.Simple.
Let us trace the growth of this man,which to this day remains a mystery in my mind.
Vijay was left quite embarassingly unnoticed in his first few movies. Unnoticed for anything including looks, physique,performance,impression...all except one thing. The guy was a gifted dancer. 'Gifted' here is a relative term. It just means there was something to salvage.
With a lot of effort from his dad, known for his horrible,non-sense movies of the 80s,this guy 'sustained' himself in a film industry where there were two Titans who would go on to become legends in the South film industry. One man was one of a kind. The other man re-defined method acting. Enough said.
With many other middle aged actors in their prime during the early 90s, this young man with limited talent could find no place to stand.
Then, things changed. The tastes of audiences changed and the ratings of one of the Masters went crashing over the roof and the other became quite un-dependable at the box office. The middle aged actors started getting older and boring. The young brigade had to march in. They did. And disappointed.
When Rajnikant and Kamal Hasan starred in movies together and solo during the late 70s,people knew they were getting the best of cinema they could. Little did they know that they were seeing on screen,the last of the talented actors tamil cinema had to offer for 3 decades!
When this gap formed, There were very few actors in question. Ajith,Prashanth and Vijay. The release of Mani Ratnam's 'alaipayuthey' added just one more to the competition. It was just a mere inclusion. R.Madhavan.
With such huge space to evolve and greater tendencies to sustain, our heroes meandered and ended up where they are now.
Prashanth's limited acting skills were widely known and he soon gave way to a horrifying list of flops. His life and his status as the most eligible bachelor left him in tatters by the end of the next decade.
R.Madhavan was widely touted as the next big thing, and he ended up uniquely spoiling his career with probably the worst film selection. its hard to beleive that a guy of his calibre could manage only 6 blockbusters in a decade - Alaipayuthey,Minnale,Run,Ayutha ezuthu,Guru,3 Idiots - of which only 3 were lead roles. At some point I began to wonder if he wants his audiences to hate him.... well how else would you explain world class movies like 'Arya','ennavale','guru en aalu' , 'thambi' ,'priyasakhi','piriyamana thozhi'?.. to say a few that is...
Truth is he never wanted to stay in Tamil industry all through his life.
I think I spoke too soon. I ll take back my words. there are ways to select movies with much less care. Ajith is living proof. The man with such captivating looks,actings skills and style was touted to the next superstar,if I remember it right, on the release of Rajeev menon's 'Kandukondein Kandukondein'. No one could have guessed where he would be for the next 5 years,and by the end of the next decade. He did do a lot of hard work at the bar.. his paunch and sagging eye bags are present day proof to that.. but thats not what he was there for. 'Red' is still a bench mark for a 'career-spoiling' movie. It is yet to broken.

Then we have our 'star' who suddenly became one. Yes. I still remember the day I looked with astonishment on the paper news that read Vijay's 'Badri' movie cut-outs were being showered with litres n litres of milk. Something only Rajni and the other gods enjoy in Tamil Nadu. Coca-Cola got Vijay to do an AD claiming that Vijay was more popular than madhavan and Ajith in rural areas. hmmm.
A mild fact would clear our minds here. The Collections of a un-famed movie with no big stars except Ramya Krishnan called 'Paalaiyathu Amman',released at the same time, turned out double the BO collections of 'Badri'. Veppilai for thought.
Suddenly, a guy who was just hanging on the minds of people only through movies like 'Poove unakaaha', 'Kadhalukku mariyadhai','Priyamanavale' and 'Kushi' became a 'little superstar' ,oops!!! pardon me that name too was taken later by an idiot. His legacy would require another blog.

And so started the career of a so-called 'superstar' of the Tamil industry. the guy continued to churn out flops and yet people celebrated him as an actor, when he was not even able to do justice to any of his roles. People had forgotten he was there by chance and luck. His memorable movies were all director-oriented and none were hits JUST because he starred in them.
By this time even Rajni movies did not have that guarantee. Expecting that from our 'Star' would be an absurdity.
The distributors saw this irrational hype as a chance to mint money through his new-found status as a 'Star'.Suddenly Vijay movies were being bought with high prices and his salary shot up due to no apparent reason. His movies were quite mediocre and none really stood as a cut above the rest. Maybe only hard workers need to face terrible appraisals.
Many movies were seen as pure attempts to murder movie goers - Youth,Bagavathi,Pudhiya geethai and more recently Sukran,Aadhi,Villu and SURA.
I would have expected him to select sensible movies like Kushi that requires less hype n hoopla,not to mention less acting.

Wait. That was not it. This man really did wanna become the next big thing in the industry. Paaaren??!! So he saw himself as a replacement to Rajni. Bad move. The image change drastically reduced his fan base and continues to do so.
Now for the last 6 years, If I remember it right he has just 4 hits - Gilli,Pokkiri,Thiruppachi and Sivakaasi. too less for a super star don't you think?
Apart from copying from Rajni, his lack of originality made him copy or rather 'rip-off' performances,styles,motifs,expressions,costumes..if there is anything else left, from stars in the telugu Industry. HO!!! .. humm!!
Now.. these distributor fellas, who milked his profits in blockbusters like 'gilli' as trying to wash him off during his rough times. I wouldn't blame him.
Everyone know his limited ability and un-reliablity. It was their fault in the first place to make this guy a 'Min-guarantee' fella. He continues doing his job. Don't blame him now. It is unfair to penalize Vijay now. you let him grow, you banked on him when he gave 3 flops a year. you minted money when he commanded the BO. You guys must suffer for the state of the industry now.
Let Vijay act. There are still people who defend Vijay. People who expect good movies from him. Maybe this is what the Buddha meant when he said 'Hope'.
But I know. He will have an intro song,a heroine to blame if the movie flops, 4 stunt scenes,punch dialogues(even after utter mockeries that have been made of it),sentiments with an eye on politics,an action block in the climax. And people will watch them. That s the in-explicable part of it.
Things seem to be changing after the release of your recent Sura. Even Vijay fans don't wanna admit they like you now.
But!! Vijay sir,I have never had any hope on you. I might never will. It is only a matter of time before you start your foray into politics. You are never gonna win. I know it, the world knows it. The world won't forgive you for bringing guys like Perarasu and Ramana into the film industry. It was because of people like you that I stopped watching Tamil movies.
In all my life,I ve never seen a movie that received as much Flak as Sura. I am hopin I never will.